Friday, April 10, 2015

Photo Assignment #2: Red Cross Blood Drive

Overall: Rocky Roadrunner, the LBCC Mascot, checks in with a volunteer at the Red Cross Blood Drive on Wednesday, April 8th. 

Medium: LBCC Student Alyssa Swartzendruber gives blood at the LBCC Red Cross Blood Drive Wednesday, April 8th.

Close-Up: LBCC Student Alyssa Swartzendruber gives blood at the LBCC Red Cross Blood Drive Wednesday, April 8th.

Marketing Forum: Week 2

TOPIC 1: STATEMENT OF ETHICS

I think the Ethical Values section of the Statement of Ethics is the most helpful section for upcoming marketers. I think it lays out each ethical thing we as marketers must do, and it says how to do them. It's a really great reference tool for when you need to understand how to represent a brand. One of the Ethical Values that stands out to me is, Honesty. You always want to be honest with your brand and its customers. It also mentions to, "Stand behind out products if they fail to deliver their claimed benefits." That's something that I think some companies don't do well, when their product fails to deliver they cower. Don't. Stand behind your product and own up to it. Move forward.


TOPIC 2: MARKETING IN THE NEWS


Joel Burger and Ashley King's punny engagement photo went viral.
Mr. Burger and Miss. King (Photo Credit: CNN)

I heard someone mention this in class and I had to go look up more information about it.

Mr. Burger and Ms. King are set to wed this July and Burger King is offering to pay for the whole thing. Apparently it all started when they were taking engagement photos and posed next to a Burger King sign. The local paper then interviewed them and eventually Burger King caught wind of the news and offered to make it a whopper of a wedding. Burger King's message for the happy couple: "Congratulations, Joel and Ashley on falling in love your way."

The main point and how this applies to Marketing is that it creates great publicity for the fast food chain and they get their name out there. The takeaway lesson from this is that sometimes even wild and crazy ideas can provide great results. Everyone was talking about this ironic wedding and it created a buzz online for Burger King.

Saturday, April 4, 2015

Marketing Forum: Week 1

Topic 1: About You

I have a interest in Marketing. I have had experience with Social Media Marketing and I want to learn more about it. I am currently at LBCC getting my pre-reqs done while majoring in Journalism. However, I will be attending OSU this fall to major in Digital Communications there. I am interested in learning more about Social Media Marketing and how that works. Outside of college, I am passionate about Photography. I have my own amateur photography business which I do mainly in the summer. I also enjoy listening to country music and attending country music concerts and festivals. This month I will be attending a Garth Brooks concert in Portland.

Topic 2: In the News

The making and taking of the @portland Instagram handle -- Oregon Live

The article talked about this guy named, Marcus Harvey who recently graduated from college and began using Instagram to sell his clothing brand. Harvey, who is only 24, was able to secure a very unique username on Instagram (@Portland). On that account he began racking up followers by regraming/reposting photos that other people have took of  the Portland area. He encouraged people to submit their photos using the hashtag #PortlandNW. He was able to quickly rack up followers. By the time Marcus announced his clothing line (which had been a part of his plan all along) he had nearly 60,000 followers. He launched his clothing brand of Portland style shirts on Black Friday. In that first day he did $5,000 in sales and he only had 2 shirts for sale. Currently (as of April 4th) he has 91,600 followers and growing every day, and I am one of them.


The main point of this article is that you should use the power of social media to your advantage. Marcus spent NO money on advertising, he just posted two photos that first day announcing his shirts and was able to make $5,000. He was able to launch his clothing brand very successfully with no money, just by using Instagram.

I learned that Social Media is a great platform to promote and sell your products and rack up a loyal following of customers.

Friday, April 3, 2015

Photojournalism Forum: Week 1

TOPIC 1: GOALS

My three goals for my photojournalism are; take interesting photos, make the cover of the Commuter, and learn better photography skills.

Photo by Pete Souza
TOPIC 2: PHOTOGRAPHER OF THE WEEK

Pete Souza

Three Facts:
1. Was the official white house photographer for Ronald Regan's second term.
2. Photographed Ronald Regan's Funeral.
3. Was the only photographer to be allowed in the situation room during the Osama Bin Laden raid.

Claim to Fame: He is the official white house photographer, and photographed Barack Obama's journey from Senate to President.

TOPIC 3: LBCC PHOTOS 

Idea #1: Oceanography Lab (Friday's at 12-2, Madron Hall 114)
Idea #2: Behind the scenes Commons Cafeteria (Anyday around 10am, Commons Cafeteria)

Photo Assignment #1: Around LBCC Campus

Overall: Students walk to class in the LBCC courtyard on Wednesday, April 1st.
Medium: Hope Griffith (Left) and Liz Comfort (Right) sit in the LBCC courtyard and talk on Wednesday, April 1st.
Close-Up: Student Kyla Wilson studies with Melissa Clark for their chemistry class on Wednesday, April 1st.

Photos by: Justin Williams

Sunday, June 1, 2014

Review: "A Million Ways to Die in The West" Disappoints


Do you want to watch a western comedy that is packed with jokes about farts, sex, and manages to offend every minority? “A Million Ways to Die in the West” is the film for you!

Seth MacFarlane’s “A Million Ways to Die in the West” opened this weekend to a disappointing $17.1 million, coming in third behind Disney’s “Maleficent".

“A Million Ways to Die in the West”, which starred MacFarlane himself, brought laughs but overall was a disappointment in terms of a 'laughing out loud' comedy.

The film tells the story of a courage-less sheep farmer, Albert Stark (Seth MacFarlane), in Arizona in 1882. Albert loses his girlfriend Louise (Amanda Seyfried) to a mustache shop owner, Foy (Neil Patrick Harris) as a result of his withdrawal from a duel.
Official Movie Poster

Soon after, he meets Anna (Charlize Theron) who helps him regain his courage to win back Louise. Albert and Anna begin to have feelings for eachother when Anna’s husband, the infamous outlaw Clinch Leatherwood (Liam Neeson) arrives in town. Clinch wants Albert dead for his relationship with his wife.

Starring as the lead role wasn't the only thing MacFarlane did. The “A Million Ways to Die in the West” star also wrote, directed, and produced the film.

MacFarlane, who is most known as the creator of “Family Guy” and “Ted”, provides plenty of crude jokes in the film and manages to offend just about every religion, race, and ethnic group.

“A Million Ways to Die in the West” wasn't received well by critics either. The film currently has a 34 percent rating on the popular review website, Rotten Tomatoes.

Los Angeles Times film reviewer, Betsy Sharkey said, "MacFarlane is a very funny dude, and there are times A Million Ways to Die is indeed funny. But too often the movie feels half-baked.”

“The deeper problem is the way the director uses political incorrectness like a blunt instrument. Mocking convention, religion, ethnicities, etc., is a long comic tradition and, well done, it can provide insight and laughs. But the pejorative way 'West' floats the references is problematic rather than provocative,” said Sharkey.

Some movie goers on the other hand seemed to enjoy the film, "Seth MacFarlane was brilliant in this movie. It was like he plucked himself from today and went back in time with the knowledge of now," said LBCC student, Carmen Fraijo.

"Seth being Seth, poop and poop noises and sheep penis' are scattered around actually helping the plot be more entertaining. Every point he makes about how bad the Old West was is scarily accurate and really let's you stop romanticizing things like 'Little House on the Prairie'."

LBCC first-year student, Christine Turner said, "I think the film definitely fit the western comedy genre. It related more towards "Blazing Saddles" than it did "Ted" to me. Seth MacFarlane lets his own personality shine through."

Personally, “West” offers you a good chuckle but nothing that you wouldn't have seen in the trailer for it. This is one of those films where the trailer had all the good parts in it. Some people loved the movie and thought the jokes were hysterical. I wouldn't pay $10 to see it again.

Bottom Line: Unless you enjoy jokes about sex, diarrhea, and farts, The raunchy pic isn't worth the $10 movie ticket. Save your money and wait until the film goes to Redbox and rent it for $1.50.


- At A Glance -
“A Million Ways to Die in The West” - Currently In Theaters
Starring: Seth MacFarlane ("Family Guy", "Ted")
             Amanda Seyfried ("Mean Girls", "Dear John")
             Charlize Theron ("Hancock", "The Italian Job")
             Liam Neeson ("Taken", "Schindler's List")
             Neil Patrick Harris ("How I Met Your Mother", "Doogie Howser")
MPAA Rating: R
Director: Seth MacFarlane
Running Time: 116 Minutes
Rating: 3 out of 5 Stars


Tuesday, May 13, 2014

The Big C - Copyright

Image Credit: Copyright Authority 
We have all been there, It’s 11 p.m and you have a research paper due in the morning and you hit up Google to find some images to use as filler in your paper. However, did you know that what you’re doing, using someone else's image without their permission, is considered copyright infringement?

The U.S Copyright Office defines copyright infringement as, “when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.” In laymen’s terms, this means copyright infringement occurs when someone uses another person’s work without permission.

So that image that you just copied and pasted is considered a crime.

Using someone else’s photographs without their consent is considered stealing. Stealing is a crime and punishable by law. If you steal any image on or offline, you are committing a federal crime and are subject to appropriate punishments.

Unfortunately, it is very rare that someone gets arrested/ fined for using someone else’s work. Instead, they get sued, usually by the photographer or large companies.

Large companies are able to defend themselves against copyright infringement.  However, small photographers and artists are often unable to afford the legal costs to protect themselves.

Locally; a Lebanon women, Danita Cahill, discovered she was a victim of a copyright Infringement. In February of 2012, the freelance writer and photographer was alerted to the fact that an image she had taken was being used on a decorative tile for sale for $12 at a New Mexico truck stop.

Cahill immediately starting investigating and found that the company selling these tiles, Sun and Fun Specialties, wasn't the company at fault. They told her that Rainbow Trading Company of Dallas, Texas was the manufacturer of the tiles. Rainbow Trading company owner, Paul Kim, said he had bought the image along with about 100 others from a woman who said she paid for the images and got them off a website.

Kim said he would get Danita the woman’s contact information and get back to her. The article, which was originally published in the Albany Democrat-Hearld,  was never followed up on.

This situation is a reminder that copyright infringement can happen in your own back yard and how vulnerable your images are to theft when online.

Although I don't have a personal experience with someone stealing my images, I can't imagine it. As a amateur photographer, the thought of someone taking a image you've worked hard on and claiming it as their own is very angering.

People think that if an image doesn't have the little c, ©, somewhere in the image, that they are allowed to use it and mass produce it as they please. Unfortunately, this is not the case.

Some don't know this but the moment the photographer clicks down that shutter button, that image they've taken immediately becomes their property. They own the rights to that image and any use without their express written consent is illegal.

Some images can be used, legally, through Creative Commons. Creative Commons is an organization that allows creators to express if they wish to release their rights to certain images so that others can use them freely or keep them.

Creative Commons licenses do not replace copyright, but are based upon it.

Co-founder of the Creative Commons, Lawrence Lessig said, "Copyright gives people almost to much protection, There is no easy way to signal 'I don't need all this protection, I am happy to give away some rights'. So we created this technology that makes it easy for artists to signal the kind of rights they are happy to give away while signaling rights they want to keep."

"It facilitates sharing, building, and remixing on top of content where the authors opt in to this more balanced and rational copyright system and it supports the idea of remixing with support of the author," said Lessig.

People need to stop illegally stealing images online. So, next time you go to search for an image on a Google for that research paper, please check and make sure it is legal for you to use it. If not, then make sure that you get the photographer’s permission to use that image or at least give them credit for the image.

--At A Glance--
Copyright Infringement
Do: Check that you can use the image and give them credit
Don't: Pass Google Images off as your own

**http://creativecommons.org/tag/lawrence-lessig**