Sunday, April 12, 2015

Photographer of the Week: Pete Souza

Pete Souza isn't a household name but his photos have probably been seen by millions. Meet the man who gets to photograph the President of the United States every day, Pete Souza.
Pete Souza

Souza got his start in Chicago working for the Chicago Tribune documenting the then young Senator, Mr. Barack Obama. By the time Obama got elected president, Souza had already produced a book - “The Rise of Barack Obama” – and secured Obama’s trust. After President Obama was elected, Souza was picked to be the Chief Official White House Photographer. Souza left his job at Ohio University's School of Visual Communication where he taught, and moved into the White House.

“I have multiple photographers on my team; they cover The First lady and the Vice-President.” They also assist me whenever the president has a big public event”. Souza even has a seat on air force one but he says, “I never have a chance to sit down in it because I am always taking photos!”

Souza has spent most of his life documenting presidents from Reagan to Obama. When asked about how he feels about photographing history he said, “I feel real fortunate to be in this position.” “Those are times when you really feel that you are documenting history. And for me, that's why I am still on this job - to be able to document his participation in history, it's a real unique position for me to be in.”

Souza admits he doesn't have a lot of time outside of work but he isn't complaining, “I love my job, even with as much time as it takes away from my personal life, I don’t mind.” "I use to tell people I am trying to create this visual archive of history, so 50 years from now people would look back, and look at these pictures, that I have created.”

Pete is a unique photographer in that he can take very serious photo that shows a tense situation, like the killing of Osama Bin Laden. Then the next, take a completely different style photo that shows Obama playing “Spiderman” with a kid. For all we know, those could have been shot on the same day (they weren't), but Pete is very versatile in his photography.

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Inside the War Room during the raid and ultimate death of Osama Bin Laden.
This became one of the most viewed photos on Flickr. Photo Credit: Pete Souza

The other interesting thing about Pete that sets him apart from the other Official White House Photographers that came before him; he has the power to shape can how we see President Obama. No White House photographer before him had the power of social media and its vast distribution. Now the president, and Pete, can control his image like never before. An example; if we’re about to go to war, it wouldn't be smart to post that image of Obama playing “Spiderman”. Instead, they’re more likely to post an image of Obama sitting at his desk, thinking. Showing a lot of thought and dedication. Pete Souza has a unique power, he truly can control how the American people view their current president.

I like Pete’s photographs a lot. He has a unique perspective and subject that no one else has. In a lot of ways, I look up to him and his photography. He has the coolest job and is able to create timeless images that generations will look at for years to come.

It's hard to narrow down my favorite image that Pete has took, because he's took SO many. However, if I had to pick one it would be the photo above of the war room. I like this photo because you can see the emotion in everyones face. It really sets the tone for the room and the situation. It's also really cool that he was the only photographer allowed inside the room.

Sources:
http://www.haaretz.com/blogs/2.241/a-day-in-the-life-of-a-white-house-photographer-1.396500
http://www.washingtonpost.com/blogs/the-fix/wp/2012/12/19/pete-souza-president-obamas-secret-weapon/

Friday, April 10, 2015

Photojournalism Forum: Week 2

TOPIC 1: FEATURE PHOTOS 

The two suggestions from the book that sound the most doable to me are; Give out your business card and Shoot from a unique vantage. Give out your business card is definitely something that is doable and so simply. People will then have your business card and will think of you if they need photography. The suggestion to shoot from a unique vantage is a great suggestion I try to do all the time. Shooting from unusual vantages and areas, give viewers something interesting to look at.

I plan to use the suggestion of shoot from a unique vantage in the coming weeks. Try to pre-plan odd areas I can go to take my photos. Shoot from high angles or get low and shoot looking up. Any angle or vantage point that will give a unique perspective to my images.


TOPIC 2: GUEST SPEAKER 

Photo Credit: Ryan Gardner

This photo by Ryan stand out to me most because of his great use of light and depth of field. The sun light is able to cast this ray of light behind the player as he catches the ball and the fans are blurred because of the focus. Those elements combined makes this one of my favorite photos of his.

Three questions:
1. Tell us how you were able to get the above image? What did you have to do?
2. Any tips for taking Sports/Concert Photography?
3. What is your favorite photo you've taken?

Photo Assignment #2: Red Cross Blood Drive

Overall: Rocky Roadrunner, the LBCC Mascot, checks in with a volunteer at the Red Cross Blood Drive on Wednesday, April 8th. 

Medium: LBCC Student Alyssa Swartzendruber gives blood at the LBCC Red Cross Blood Drive Wednesday, April 8th.

Close-Up: LBCC Student Alyssa Swartzendruber gives blood at the LBCC Red Cross Blood Drive Wednesday, April 8th.

Marketing Forum: Week 2

TOPIC 1: STATEMENT OF ETHICS

I think the Ethical Values section of the Statement of Ethics is the most helpful section for upcoming marketers. I think it lays out each ethical thing we as marketers must do, and it says how to do them. It's a really great reference tool for when you need to understand how to represent a brand. One of the Ethical Values that stands out to me is, Honesty. You always want to be honest with your brand and its customers. It also mentions to, "Stand behind out products if they fail to deliver their claimed benefits." That's something that I think some companies don't do well, when their product fails to deliver they cower. Don't. Stand behind your product and own up to it. Move forward.


TOPIC 2: MARKETING IN THE NEWS


Joel Burger and Ashley King's punny engagement photo went viral.
Mr. Burger and Miss. King (Photo Credit: CNN)

I heard someone mention this in class and I had to go look up more information about it.

Mr. Burger and Ms. King are set to wed this July and Burger King is offering to pay for the whole thing. Apparently it all started when they were taking engagement photos and posed next to a Burger King sign. The local paper then interviewed them and eventually Burger King caught wind of the news and offered to make it a whopper of a wedding. Burger King's message for the happy couple: "Congratulations, Joel and Ashley on falling in love your way."

The main point and how this applies to Marketing is that it creates great publicity for the fast food chain and they get their name out there. The takeaway lesson from this is that sometimes even wild and crazy ideas can provide great results. Everyone was talking about this ironic wedding and it created a buzz online for Burger King.

Saturday, April 4, 2015

Marketing Forum: Week 1

Topic 1: About You

I have a interest in Marketing. I have had experience with Social Media Marketing and I want to learn more about it. I am currently at LBCC getting my pre-reqs done while majoring in Journalism. However, I will be attending OSU this fall to major in Digital Communications there. I am interested in learning more about Social Media Marketing and how that works. Outside of college, I am passionate about Photography. I have my own amateur photography business which I do mainly in the summer. I also enjoy listening to country music and attending country music concerts and festivals. This month I will be attending a Garth Brooks concert in Portland.

Topic 2: In the News

The making and taking of the @portland Instagram handle -- Oregon Live

The article talked about this guy named, Marcus Harvey who recently graduated from college and began using Instagram to sell his clothing brand. Harvey, who is only 24, was able to secure a very unique username on Instagram (@Portland). On that account he began racking up followers by regraming/reposting photos that other people have took of  the Portland area. He encouraged people to submit their photos using the hashtag #PortlandNW. He was able to quickly rack up followers. By the time Marcus announced his clothing line (which had been a part of his plan all along) he had nearly 60,000 followers. He launched his clothing brand of Portland style shirts on Black Friday. In that first day he did $5,000 in sales and he only had 2 shirts for sale. Currently (as of April 4th) he has 91,600 followers and growing every day, and I am one of them.


The main point of this article is that you should use the power of social media to your advantage. Marcus spent NO money on advertising, he just posted two photos that first day announcing his shirts and was able to make $5,000. He was able to launch his clothing brand very successfully with no money, just by using Instagram.

I learned that Social Media is a great platform to promote and sell your products and rack up a loyal following of customers.

Friday, April 3, 2015

Photojournalism Forum: Week 1

TOPIC 1: GOALS

My three goals for my photojournalism are; take interesting photos, make the cover of the Commuter, and learn better photography skills.

Photo by Pete Souza
TOPIC 2: PHOTOGRAPHER OF THE WEEK

Pete Souza

Three Facts:
1. Was the official white house photographer for Ronald Regan's second term.
2. Photographed Ronald Regan's Funeral.
3. Was the only photographer to be allowed in the situation room during the Osama Bin Laden raid.

Claim to Fame: He is the official white house photographer, and photographed Barack Obama's journey from Senate to President.

TOPIC 3: LBCC PHOTOS 

Idea #1: Oceanography Lab (Friday's at 12-2, Madron Hall 114)
Idea #2: Behind the scenes Commons Cafeteria (Anyday around 10am, Commons Cafeteria)

Photo Assignment #1: Around LBCC Campus

Overall: Students walk to class in the LBCC courtyard on Wednesday, April 1st.
Medium: Hope Griffith (Left) and Liz Comfort (Right) sit in the LBCC courtyard and talk on Wednesday, April 1st.
Close-Up: Student Kyla Wilson studies with Melissa Clark for their chemistry class on Wednesday, April 1st.

Photos by: Justin Williams