Photojournalism Assignment #5: Jefferson High Prom

Overall: A group of Jefferson High School students take pictures before headed to their prom on Saturday, April 25th.
(L to R: Priss Poteet, Cody Petzold, Shawna Ellis, and David Sloan)

Medium: A group of Jefferson High School students take a Selfie before headed to their prom on Saturday, April 25th.
(Guys in back L to R: David Sloan, Cody Petzold, and Trevor Robinson.)
(Girls in front L to R: Shawna Ellis, Priss Poteet, and Kenzie Cross.)

Close-Up: A group of Jefferson High School girls help fellow student Trevor Robinson put on his boutonniere before headed to Prom on Saturday, April 25th.
(L to R: Priss Poteet, Shawna Ellis Kenzie Cross, and Trevor Robinson,)

Marketing Forum: Week 5

TOPIC 1: SOCIAL MEDIA MARKETING --

I chose Buzzfeed as the company I think is doing a good job marketing through Social Media. It working because BuzzFeed posts great articles and people want to share those articles with their friends, mostly sharing through social media. BuzzFeed does a great job using Gary Vee's suggestion of Call to Action. They make a call to action when people share that article. They make that Call to Action fun though. Example is in the above Screenshot we see a tweet from Teresa (@_IAmEponine), she has shared a Buzzfeed article/link with the caption "I got "Say My Name"! Can We Guess Your Karaoke Song?" This telling people to check out the article without making it sound so dull. I think it works really well for them.


TOPIC 2: MARKETING IN THE NEWS --

WHAT BRANDS CAN LEARN ABOUT VIRAL MARKETING FROM JIMMY FALLON - columnfivemedia.com

The article talks about ways Marketers can take notes from "The Tonight Show Staring Jimmy Fallon". They list these:

• Use Cultural Touchstones to reach a larger audiences.
• Align your content with Trending Topics and News to win on Social.
• Utilize your Industry's Celebrities and Influencers.
• Making Sharing Easy

I think this article has a lot of good points about things the Tonight Show does really well that other brands SHOULD be doing. I think Jimmy Fallon and team are using a great Target Marketing Strategy. They know their Market Segmentation Demographics and Psychographics. They know that their viewers are OBSESSED with funny clips online. They know their "segment profiles" well. They use these things to their advantage and it helps them market the show.

I think how this can apply to class is that you can take notes from what other companies or brands are doing. You can take what they're doing and learn from them ways you can improve.

Photojournalism Assignment #4: Meet Nicky Gangewer [UPDATED 4/29]

Mug Shot: Nicky Gangewer, a member of the all female Acapella group, The Sirens, at Linn-Benton Community College.

Environment: Nicky Gangewer poses in front with her fellow Sirens members. Sirens is a Linn-Benton Community College all female acapella group which Gangewer is a member of.
(L to R: Marissa Johnston, Haley Collins, Christie Gangewer, Alyssa Hadlock, Rebecca Robinson, Jessie Easdale, Allyssa Newman, Maria Bellando, Hannah Chilton, and Nicky Gangewer in front.)
 

Bonus Photo: Sirens members pose for a photo.
(L to R: Marissa Johnston, Christie Gangewer, Alyssa Hadlock, Rebecca Robinson, Jessie Easdale, Allyssa Newman, Hannah Chilton, Maria Bellando, and Nicky Gangewer and Haley Collins in front.)

Photojournalism Forum: Week 4

TOPIC 1: NPPA CODE OF ETHICS -- 

Most compelling item in the Code of Ethics, for me, is "Editing should maintain the integrity of the photographic images' content and context. Do not manipulate images or add or alter sound in any way that can mislead viewers or misrepresent subjects." I agree with this statement a lot. I don't mind editing images but I dislike when editing goes to far. I don't like it when I can't tell if the image is real or not. I think if images are heavily edited they need to state that it is digitally manipulated.

Under "Ideally, photojournalists should...", the statement that stands out to me is, "Think proactively, as a student of psychology, sociology, politics and art to develop a unique vision and presentation. Work with a voracious appetite for current events and contemporary visual media." I agree with this statement as at the end of the day, you are a photographer for the news. Photojournalists are the same as journalists, they just take photos of the news instead of writing about it. I think it matters because you should always be looking for news you can cover, and news that you can cover better with your images.

An Example of Digital Manipulation is this image from a local photographer. Although I love all the images Amy takes. Some (most) are highly highly edited and "can mislead viewers or misrepresent subjects." As much as I like the image, I think it needs to be stated that the image is edited as it could be misleading to viewers.

TOPIC 2: FAVORITE PHOTOS -- 

Photo by Toby Prescott

I really like this photo that Toby took. I like it because it has a great angle, he managed to get the ball in the shoot, and was able to get a natural sun flair. Overall its a very professional looking image.

Photo by Marwah Alzabidi  

I also like this image that Marwah took. I like this because it has great focus and depth of field, a interesting shot, and I like the reflection in her glasses. Overall, this is a very interesting photo of a Volleyball game.

Marketing Forum: Week 3

TOPIC 1: SETH'S BEST STORY --

1. Curad was a competitor to Band-Aid brand. Curad wanted a part of the adhesive bandages market. In order to do this, they did something Band-Aid didn't - marketed to kids. They printed characters on the bandages and thus made them widely popular with kids. The interesting thing about this was Curad wasn't afraid to think outside the box. They wanted to do something that set them a part from their competitor and they accomplished that. They were successfully able to grad a chunk of the market.

2. Ben & Jerry's did something interesting few companies did. When things became bland they didn't spend millions of dollars creating a new slogan or creating a new flavor. Instead, they just sat back and waited until they had something to offer. Instead of coming up with a "save 5% coupon this week", they didn't do anything. I think this is very interesting because it kinda follows the logic of, "If it ain't broke, don't fix it!" Ben & Jerry's didn't need a new flavor or slogan. Things were going good and they didn't need to mess with that. 

TOPIC 2: MARKETING IN THE NEWS -- 

Inquisitr.com -‘Unfriended’ Rides Chilling Viral Marketing Campaign To Stunning Opening Weekend

The article talks about the marketing campaign behind the new found footage horror flick, Unfriended. Unfriended takes place entirely through a Skype call. So naturally, the marketing company utilized the internet as a promotional tool, using YouTube and Facebook to plaster its advertisements and trailers. However, marketers took it a step further and actually created realistic Facebook accounts for each of the characters and a Facebook page for the dead girl, which the movie focus's on. The marketing company was able to take the story from the movie and apply it to the real world, adding to the "Found Footage" element of the film. Makes it seem more realistic.  

The main point of this that applies to marketing is don't be afraid to do something that's never been done before. Every aspect of your daily life can be used as a marketing tool. I learned that you can use Facebook in interesting ways and I can apply that to Marketing by using Facebook more.

Photojournalism Forum: Week 3

TOPIC 1: PORTRAIT SUBJECTS --

Subject Option #1:
Rebecca Robinson
"Claim to Fame": LBCC Siren's Member
Best Environment: During Siren's Rehearsals
Props: Microphone, Stage
Contact: She's a friend - By text.

Subject Option #2:
LBCC Instructor (Unknown)
"Claim to Fame": Instructor
Best Environment: While they're teaching
Props: Podium, White Board, Computer
Contact: Probably through their LBCC Email


TOPIC 2: SELF-CRITIQUE --

Best Photo:

Why: I really like the depth of field on this photo. I like how they aren't posed. The image also isn't cluttered or busy, which is nice.

Worst Photo:

Why: Although this is a "funny" photo. It's kinda boring to look at. The background is bland and nothing interesting is happening.

I need to improve on my shaky-ness. Speed up the shutter speed so that I get more sharp, quality images. Take more images, so I have more to pick from. Also my nerves. I feel like a creeper most of the time. I need to stop worrying about that.

Photo Assignment #3: Behind The Scenes - Commons Caferteria

Overall: Culinary Arts Students prepare for lunch at the LBCC Commons Cafeteria on Wednesday, April 15th.

Medium: Culinary Arts Student, Rachel Moll, preps for lunch at the LBCC Commons Cafeteria on Wednesday, April 15th.

Close-Up: Culinary Arts Student, Rachel Moll, preps for lunch at the LBCC Commons Cafeteria on Wednesday, April 15th.