Marketing Forum: Week 3

TOPIC 1: SETH'S BEST STORY --

1. Curad was a competitor to Band-Aid brand. Curad wanted a part of the adhesive bandages market. In order to do this, they did something Band-Aid didn't - marketed to kids. They printed characters on the bandages and thus made them widely popular with kids. The interesting thing about this was Curad wasn't afraid to think outside the box. They wanted to do something that set them a part from their competitor and they accomplished that. They were successfully able to grad a chunk of the market.

2. Ben & Jerry's did something interesting few companies did. When things became bland they didn't spend millions of dollars creating a new slogan or creating a new flavor. Instead, they just sat back and waited until they had something to offer. Instead of coming up with a "save 5% coupon this week", they didn't do anything. I think this is very interesting because it kinda follows the logic of, "If it ain't broke, don't fix it!" Ben & Jerry's didn't need a new flavor or slogan. Things were going good and they didn't need to mess with that. 

TOPIC 2: MARKETING IN THE NEWS -- 

Inquisitr.com -‘Unfriended’ Rides Chilling Viral Marketing Campaign To Stunning Opening Weekend

The article talks about the marketing campaign behind the new found footage horror flick, Unfriended. Unfriended takes place entirely through a Skype call. So naturally, the marketing company utilized the internet as a promotional tool, using YouTube and Facebook to plaster its advertisements and trailers. However, marketers took it a step further and actually created realistic Facebook accounts for each of the characters and a Facebook page for the dead girl, which the movie focus's on. The marketing company was able to take the story from the movie and apply it to the real world, adding to the "Found Footage" element of the film. Makes it seem more realistic.  

The main point of this that applies to marketing is don't be afraid to do something that's never been done before. Every aspect of your daily life can be used as a marketing tool. I learned that you can use Facebook in interesting ways and I can apply that to Marketing by using Facebook more.