Marketing Forum: Week 5

TOPIC 1: SOCIAL MEDIA MARKETING --

I chose Buzzfeed as the company I think is doing a good job marketing through Social Media. It working because BuzzFeed posts great articles and people want to share those articles with their friends, mostly sharing through social media. BuzzFeed does a great job using Gary Vee's suggestion of Call to Action. They make a call to action when people share that article. They make that Call to Action fun though. Example is in the above Screenshot we see a tweet from Teresa (@_IAmEponine), she has shared a Buzzfeed article/link with the caption "I got "Say My Name"! Can We Guess Your Karaoke Song?" This telling people to check out the article without making it sound so dull. I think it works really well for them.


TOPIC 2: MARKETING IN THE NEWS --

WHAT BRANDS CAN LEARN ABOUT VIRAL MARKETING FROM JIMMY FALLON - columnfivemedia.com

The article talks about ways Marketers can take notes from "The Tonight Show Staring Jimmy Fallon". They list these:

• Use Cultural Touchstones to reach a larger audiences.
• Align your content with Trending Topics and News to win on Social.
• Utilize your Industry's Celebrities and Influencers.
• Making Sharing Easy

I think this article has a lot of good points about things the Tonight Show does really well that other brands SHOULD be doing. I think Jimmy Fallon and team are using a great Target Marketing Strategy. They know their Market Segmentation Demographics and Psychographics. They know that their viewers are OBSESSED with funny clips online. They know their "segment profiles" well. They use these things to their advantage and it helps them market the show.

I think how this can apply to class is that you can take notes from what other companies or brands are doing. You can take what they're doing and learn from them ways you can improve.